Brand Promise

The success of our unique Client-Partner program is based on our 3E’s Brand Promises. Our 3E’s Brand Promises to our Client-Partners are that the program is:

  • 01.Easy

    Time is your most valuable asset!


    The programs are easy to execute and require very little work on your part. We look after almost everything, including ghostwriting, in order to minimize your time commitment!
    We’ll show you how!

  • 02.Economical

    Zero cost is possible!


    We leverage economies of scale to keep the investment low. Then by giving you the tools to easily sell a few local and industry ads, you can subsidize most, if not all of your costs. Many Client-Partners even turn a profit! We can show you how!

  • 03.Exclusive

    Unique branding exclusivity!

    When you sign onto the program, your company’s target audience is protected, shutting your competition out! Remember – First in, always wins!

We closely track and can share metrics on all three of our brand promises. Simply contact us to learn more!

Our Story


Carle Publishing (established in 2011) was based on an idea that Andy Buyting had conceived after the creation of a Home & Garden Magazine for his two retail Home & Garden stores. Seeing the huge success of his magazine, Andy quickly realized that it allowed him to “own the ink in his industry”. This marketing strategy allowed him to influence what his customers were reading about his industry and he soon found it branded him as a dominant market leader. To aid in the production costs, Andy sold advertising both locally and nationally.

Carle Publishing now publishes and distributes customized print magazines for companies across North America. Our business is based on the concept that you can “own the ink in your industry” by influencing what customers read in your industry. We equip businesses with the tools to successfully differentiate themselves from their competition by harnessing the power of publishing.

Carle Publishing creates and distributes uniquely branded versions of our Risk & Business Magazine, Home Improvement Magazine, Health & Wellness Magazine, Wealth Management Magazine and our Industry Magazine for clients that target their current and potential customers. Each customized magazine allows our Client-Partners to position themselves as leading authorities in their fields with articles that differentiate them from their competition by informing and educating current and potential customers.

Carle Publishing is presently expanding its distribution by working with businesses across North America and plans to expand operations into new magazines concepts.

Core Values

To be successful, the person filling this position must share the following Core Values and follow the Behaviors listed below:

Committed to Doing our Best

You have to be odd to be #1

We are hungry for success, both individually and as a team!

We have a strong work ethic and will do what it takes to succeed

 Take responsibility for our actions and results

 We honor our commitments. We do what we say we’re going to do every time

 We never blame anything or anybody. We either succeed or choose not to do it.

Absolute Client Dedication

And will you succeed? Yes indeed. Yes indeed. 98 and ¾ percent guaranteed!

 We realize the success of our Client-Partners is our success

 We go above and beyond every day

 If it’s within our means logistically – make it happen!

 When we learn about an issue, we own the issue

Relentless About Quality

It’s not about what it is, it’s about what we can become.

 We attend to details that Client-Partners don’t even see

Don’t guess/assume anything – We ask when in doubt

We always do the right thing for our clients, team and shareholders

We never accept second best

Leadership, Teamwork and Open Communication

Open your mouth lad for every voice counts.

We communicate with respect and candor

We understand that open communication = great results

Having a “Can Do” positive attitude is not optional, it is a requirement

We are humble and always put the best interest of the team ahead of our own

We take our jobs very seriously, but ourselves? Not so much

Embrace and Drive Change

Why fit in when you were born to stand out!

We believe the sky is the limit. We Ask; Why not? (Instead of; Why?)

We live; “What got you here won’t get you there”

Always learning, that’s what we do

Never satisfied, we continuously seek opportunities for improvement

Core Purpose

Our purpose is to help our Client-Partners differentiate themshelves from their competition. Our customized magazine programs enables Client-Partners to “Own the Ink in their Industry”, and position themselves as a leading authority in their market.

Team

  • Andy Buyting

    President

    Andy was an independent retailer for over 20 years before launching Carle Publishing. He now leverages his experience and knowledge to help Client-Partners differentiate and succeed in their markets.

    Contact:

    Phone: (877) 719-8919

    Cell: (702) 472-8670

    Email: andy@carlepublishing.com

  • Stacey Cowperthwaite

    VP of Everything

    Stacey, who coordinates customized content and magazine distribution, has been in business management for over 20 years. She is passionate about helping Client-Partners create the best magazines possible.

    Contact:

    Phone: (877) 719-8919

    Cell: (506) 447-8694

    Email: stacey@carlepublishing.com

  • Keith Keane

    Business Development Manager

    Keith has over 28 years’ experience in sales, marketin, and advertising. He is absolutely dedicated to his customers and understands that their success is our success.

    Contact:

    Phone: (877) 719-8919

    Cell: (702) 472-8674

    Email: keith@carlepublishing.com

  • Matt Fitzgerald

    Business Development Manager

    Matt has been in business development roles for over 12 years. Devoted to his customers, Matt is committed to providing exemplary customer service.

    Contact:

    Phone: (877) 719-8919

    Cell: (702) 381-5711

    Email: matt@carlepublishing.com

  • Erika MacLeod

    Editor & Project Manager

    With over 12 years of experience in business development, Erika is committed to doing her best when it comes to serving her customers. Erika coordinates all eZines, national content, and customized content.

    Contact:

    Phone: (877) 719-8919

    Cell: (702) 472-9035

    Email: erika@carlepublishing.com

  • Jessica Embree

    Marketing Manager & Lead Designer

    Jessica has gained four years of marketing experience since graduating with her business marketing degree. Highly creative, she is committed to the clients she serves. Jessica manages our online marketing, coordinates content, and is in charge of graphic design.

    Contact:

    Phone: (877) 719-8919

    Email: jessica@carlepublishing.com

  • Andrew Nicholson

    Business Development Manager

    Andrew, who has a sales and marketing background, has been in operations management roles for over 16 years. He is dedicated to serving clients and helping them achieve success.

    Contact:

    Phone: (877) 719-8919

    Email: andrew@carlepublishing.com

  • Kelly Bridges

    Business Development Manager

    Kelly, who has been in sales and leadership roles for over 15 years, is committed to doing her best when it comes to serving her customers.

    Contact:

    Phone: (877) 719-8919

    Email: kelly@carlepublishing.com

  • Hussam El Baik

    Business Development Manager

    Hussam – who has over 20 years in customer service, sales, and marketing – strongly believes in implementing his customer’s vision as they work together to achieve success.

    Contact:

    Phone: (877) 719-8919

    Email: hussam@carlepublishing.com