The success of our unique Client-Partner program is based on our 3E’s Brand Promises. Our 3E’s Brand Promises to our Client-Partners are that the program is:
Time is your most valuable asset!
Think publishing a magazine is too much work? We make it easy for you! We look after everything and will even write your content for you! Give us just a few hours and we’ll publish and distribute an entire magazine branded to your company!
We’ll show you how!
A game changer for you!
A customized magazine will be a game changer for you, positioning you as the leading authority in your marketplace. The success of its effectiveness is measured by our annual Client-Partner retention rate, averaging over 91%
Subsidize your costs!
By leveraging economies of scale in production and printing, we keep your investment low. Then by making it easy for you to secure few industry and/or local ads sponsors, you can subsidize some or most of your costs. We’ll show you how!
Carle Publishing (established in 2011) was based on an idea that Andy Buyting had conceived after the creation of a Home & Garden Magazine for his two retail Home & Garden stores. Seeing the huge success of his magazine, Andy quickly realized that it allowed him to “own the ink in his industry”. This marketing strategy allowed him to influence what his customers were reading about his industry and he soon found it branded him as a dominant market leader. To aid in the production costs, Andy sold advertising both locally and nationally.
Carle Publishing now publishes and distributes customized print magazines for companies across North America. Our business is based on the concept that you can “own the ink in your industry” by influencing what customers read in your industry. We equip businesses with the tools to successfully differentiate themselves from their competition by harnessing the power of publishing.
Carle Publishing creates and distributes uniquely branded versions of our Risk & Business Magazine, Home Improvement Magazine, Health & Wellness Magazine, Wealth Management Magazine and our Industry Magazine for clients that target their current and potential customers. Each customized magazine allows our Client-Partners to position themselves as leading authorities in their fields with articles that differentiate them from their competition by informing and educating current and potential customers.
Carle Publishing is presently expanding its distribution by working with businesses across North America and plans to expand operations into new magazines concepts.
To be successful, the person filling this position must share the following Core Values and follow the Behaviors listed below:
Committed to Doing our Best
You have to be odd to be #1
We are hungry for success, both individually and as a team!
We have a strong work ethic and will do what it takes to succeed
Take responsibility for our actions and results
We honor our commitments. We do what we say we’re going to do every time
We never blame anything or anybody. We either succeed or choose not to do it.
Absolute Client Dedication
And will you succeed? Yes indeed. Yes indeed. 98 and ¾ percent guaranteed!
We realize the success of our Client-Partners is our success
We go above and beyond every day
If it’s within our means logistically – make it happen!
When we learn about an issue, we own the issue
Relentless About Quality
It’s not about what it is, it’s about what we can become.
We attend to details that Client-Partners don’t even see
Don’t guess/assume anything – We ask when in doubt
We always do the right thing for our clients, team and shareholders
We never accept second best
Leadership, Teamwork and Open Communication
Open your mouth lad for every voice counts.
We communicate with respect and candor
We understand that open communication = great results
Having a “Can Do” positive attitude is not optional, it is a requirement
We are humble and always put the best interest of the team ahead of our own
We take our jobs very seriously, but ourselves? Not so much
Embrace and Drive Change
Why fit in when you were born to stand out!
We believe the sky is the limit. We Ask; Why not? (Instead of; Why?)
We live; “What got you here won’t get you there”
Always learning, that’s what we do
Never satisfied, we continuously seek opportunities for improvement
Our purpose is to help our Client-Partners differentiate themselves from their competition. Our customized magazine programs enables Client-Partners to “Own the Ink in their Industry”, and position themselves as a leading authority in their market.
Andy was an independent retailer for over 20 years before launching Carle Publishing. He now leverages his experience and knowledge to help Client-Partners differentiate and succeed in their markets.
Stacey, who coordinates customized content and magazine distribution, has been in business management for over 20 years. She is passionate about helping Client-Partners create the best magazines possible.
With over 12 years of experience in business development, Erika is committed to doing her best when it comes to serving her customers. Erika coordinates all eZines, national content, and customized content.
Jessica has gained four years of marketing experience since graduating with her business marketing degree. Highly creative, she is committed to the clients she serves. Jessica manages our online marketing, coordinates content, and is in charge of graphic design.