Brand Promise

The success of our unique Client-Partner program is based on our 3E’s Brand Promises. Our 3E’s Brand Promises to our Client-Partners are that the program is:

  • 01.Easy

    Time is your most valuable asset!

    Think publishing a magazine is too much work? We make it easy for you! We look after everything and will even write your content for you! Give us just a few hours and we’ll publish and distribute an entire magazine branded to your company!
    We’ll show you how!

  • 02.Effective

    A game changer for you!

    A customized magazine will be a game changer for you, positioning you as the leading authority in your marketplace. The success of its effectiveness is measured by our annual Client-Partner retention rate, averaging over 91%

  • 03.Economical

    Subsidize your costs!

    By leveraging economies of scale in production and printing, we keep your investment low. Then by making it easy for you to secure few industry and/or local ads sponsors, you can subsidize some or most of your costs. We’ll show you how!

Our Story

Carle Publishing (established in 2011) was based on an idea that Andy Buyting had conceived after the creation of a Home & Garden Magazine for his two retail Home & Garden stores. Seeing the huge success of his magazine, Andy quickly realized that it allowed him to “own the ink in his industry”. This marketing strategy allowed him to influence what his customers were reading about his industry and he soon found it branded him as a dominant market leader. To aid in the production costs, Andy sold advertising both locally and nationally.

Carle Publishing now publishes and distributes customized print magazines for companies across North America. Our business is based on the concept that you can “own the ink in your industry” by influencing what customers read in your industry. We equip businesses with the tools to successfully differentiate themselves from their competition by harnessing the power of publishing.

Carle Publishing creates and distributes uniquely branded versions of our Risk & Business Magazine, Home Improvement Magazine, Health & Wellness Magazine, Wealth Management Magazine and our Industry Magazine for clients that target their current and potential customers. Each customized magazine allows our Client-Partners to position themselves as leading authorities in their fields with articles that differentiate them from their competition by informing and educating current and potential customers.

Carle Publishing is presently expanding its distribution by working with businesses across North America and plans to expand operations into new magazines concepts.

Core Values

To be successful, the person filling this position must share the following Core Values and follow the Behaviors listed below:

Complete Client-Partners Dedication

And will you succeed? Yes indeed. Yes indeed. 98 and ¾ percent guaranteed!

 We realize the success of our Client-Partners is our success

 We go above and beyond every day

 If it’s within our means logistically – make it happen!

 When we learn about an issue, we own the issue

Act and Think Like an Entrepreneur

You have to be odd to be #1

We are hungry for success, both individually and as a team!

We have a strong work ethic and will do what it takes to succeed

 Think like entrepreneurs and take responsibility for our actions and results

 We honor our commitments. We do what we say we’re going to do every time

 We never blame anything or anybody. We either succeed or choose not to do it.

Relentless About Quality and Ease

It’s not about what it is, it’s about what we can become.

 Make it so EASY, Client-Partners can’t help but buy from us

 We attend to details that Client-Partners don’t even see

Don’t guess/assume anything – We ask when in doubt

We always do the right thing for our clients, team and shareholders

We never accept second best

Leadership, Teamwork and Open Communication

Open your mouth lad for every voice counts.

We communicate with respect and candor

We understand that open communication = great results

Having a “Can Do” positive attitude is not optional, it is a requirement

We are humble and always put the best interest of the team ahead of our own

We take our jobs very seriously, but ourselves? Not so much

Embrace and Drive Change

Why fit in when you were born to stand out!

We believe the sky is the limit. We Ask; Why not? (Instead of; Why?)

We live; “What got you here won’t get you there”

Always learning, that’s what we do

Never satisfied, we continuously seek opportunities for improvement

Core Purpose

Our purpose is to help our Client-Partners differentiate themselves from their competition. Our customized magazine programs enables Client-Partners to “Own the Ink in their Industry”, and position themselves as a leading authority in their market.


  • Andy Buyting


    Andy was an independent retailer for over 20 years before launching Carle Publishing. He now leverages his experience and knowledge to help Client-Partners differentiate and succeed in their markets.


    Phone: (877) 719-8919

    Cell: (702) 472-8670

    Email: [email protected]

  • Stacey Cowperthwaite

    VP of Everything

    Stacey, who coordinates customized content and magazine distribution, has been in business management for over 20 years. She is passionate about helping Client-Partners create the best magazines possible.


    Phone: (877) 719-8919

    Cell: (506) 447-8694

    Email: [email protected]

  • Mitch Poirier

    Sales Manager

    Mitch has had a very successful career in sales and executive management spanning 35 years among many cities in Canada and USA. With his many years of business experience and wisdom, Mitch will prove to be an asset to our team and Client-Partners.


    Phone: (877) 719-8919

    Cell: (702) 342-8191

    Email: [email protected]

  • Keith Keane

    Business Development Manager

    Keith has over 28 years’ experience in sales, marketing, and advertising. He is absolutely dedicated to his customers and understands that their success is our success.


    Phone: (877) 719-8919

    Cell: (702) 472-8674

    Email: [email protected]

  • Kelly Bridges

    Business Development Manager

    Kelly, who has been in sales and leadership roles for over 15 years, is committed to doing her best when it comes to serving her customers.


    Phone: (877) 719-8919

    Email: [email protected]

  • Andrew Nicholson

    Business Development Manager

    Andrew, who has a sales and marketing background, has been in operations management roles for over 16 years. He is dedicated to serving clients and helping them achieve success.


    Phone: (877) 719-8919

    Email: [email protected]

  • Jessica Embree

    Marketing Manager & Lead Designer

    Jessica has gained four years of marketing experience since graduating with her business marketing degree. Highly creative, she is committed to the clients she serves. Jessica manages our online marketing, coordinates content, and is in charge of graphic design.


    Phone: (877) 719-8919

    Email: [email protected]

  • Morgan Sinstadt

    Digital Marketing Solutions Manager

    Morgan manages Digital Marketing Solutions and works in graphic design. Her background is varied, with experience in graphic design, video production, animation and customer service. Morgan has a creative mindset and is always driven to realizing her clients’ goals.


    Phone: (877) 719-8919

    Email: [email protected]

  • Erika MacLeod

    Editor & Project Manager

    With over 12 years of experience in business development, Erika is committed to doing her best when it comes to serving her customers. Erika coordinates all eZines, national content, and customized content.


    Phone: (877) 719-8919

    Cell: (702) 472-9035

    Email: [email protected]